Over the weekend, I made a quick trip to New York City to check out the third edition of Best of France, an event organized by the New York French community to showcase French brands in the United States. Yes, there was wine. Yes, there was cheese. Yes, there were stripped shirts - including the world's biggest marinière courtesy of Breton brand Saint James. There were even cancan dancers from the Moulin Rouge. But beyond the expected images of France, there were also US-based French start ups, major brands like Air France, L'Oreal and Ariane Espace, as well as small businesses representing the best of France's savoir faire from cakes and foie gras to apps, knives, bikes, ...