I showed up H&M on F Street this morning around 7AM. The store was set to open its door for the Marni collection at 8. I figured, if the line was crazy I'd just walk on by and head to the gym for a quick run before work. Turns out there was hardly anyone outside the store! So I joined in the queue and ended up in the second group of 30 people allowed in. It was a little crazy, definitely an intense 15 minute shopping experience! Bags were flying off the shelves, women were just grabbing anything they could get their hands on... I mean, I've heard stories from the launch of the Karl Lagerfeld collaboration and I can only imagine how it must have been when they launched the Versace ...