Love it or hate it, the Ice Bucket Challenge has taken social media by storm this month and I knew it was only a matter of time before I was challenged to #StrikeOutALS with a bucket and some ice cubes! You can watch my video below, but this isn’t about me. It’s about raising funds for and awareness of Amyotrophic Lateral Sclerosis. Known in the United States as Lou Gehrig’s disease, ALS is a neurodegenerative disease that affects a reported 30,000 Americans and an approximate 450,000 people around the world. Like Movember, which aims to "change the face of men's health" (and raise awareness and funds for prostate and testicaular cancer) throughout November, the #IceBucketChallenge is a ...